The story is told of two ladies, both well loved by the same man, who happened to be their master and lover. What do you do when someone you love come visiting after a long time of absence as a good and homely lady, have it in mind he did not just visit alone he came with a retinue of people who are probably hungry and tired, Yes you guessed right, give them water and prepare a delicious meal. This is good, very good I dare say. The story however got a twist one lady cooked for this guest her name Martha the other one sat down with this guest to listen to what he has to say, and when the one cooking felt abandoned to the difficult task she went straight to this important guest and requested that he speaks to her sister to help out in the kitchen and this backdrop is where one of the most important life and management principle and teaching happened.

This guest told the hardworking sister, that there are many things in life but few things are important or necessary and that Mary this time chose what is important and it will not be taken from her (Paraphrased). In my journey as an entrepreneur, father, husband, friend etc I realize that I need to apply this principle daily whether in business or at home and ask myself every time “is this the most important thing I can do with my time at this time” and before you think sophisticated many time the most important thing is to sleep at night, sometimes it is to listen to my son or my wife, other times it is to call a customer etc.

There is no effectiveness without alternative forgone, to be effective you cannot do everything, you have to ask yourself what counts, what adds to the bottom line, what elevate my conversations, what serves humanity better, what is making me better as a person and double down on this things. If you are like me taking a cup of tea matters as is jogging on Saturdays.

Do have a fantastic weekend.